Tom passed me this great article about asymmetrical competition, written by Umair Haque. The focus was on Obama, but he was kind enough to mention Threadless in his examples.

So where do we see asymmetrical competition happening in the corporate world? The real question is – where don’t we see it happening. Here’s a short list of asymmetrical competitors: Tata, Embraer, Ryanair, American Apparel, Whole Foods, Cipla – and, of course, players like Google, Apple Craigslist, Wikipedia, and Threadless. (emphasis mine)